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How to grow your online shop: 7 social media marketing strategies

Growth is something every online shop owner worries about. With so many social media marketing strategies out there, it can be difficult to know what tactics are most effective.

To help you along your ecommerce journey, we’re going over seven strategies you can easily implement to grow your online shop.

 

Post compelling content frequently

If you want to grow your brand on social media, consistently posting great content is non-negotiable. Users react more favorably to businesses they regularly see in their feeds, leading to more engagement and trust.

However, you don’t need to go overboard and start spamming your followers. Simply create a schedule that works for you and commit to it.

Automate word-of-mouth with social reviews

Reviews are this century’s word-of-mouth.

Having product review apps on your shop’s site creates trust and leads to more sales. When your customers are happy, they’ll want to convince others to buy from you too, so let them share the love!

Make it easy to share your products

Add social share buttons to your site, particularly for Pinterest. If a customer likes your item but can’t buy it right away, they can pin it for later.

Even better, someone else might see that pin they’ve saved of your awesome product and click onto your website. Your potential customers are doing some of the marketing for you!

Be active on the right #hashtags

Hashtags can be a little complicated, because there’s different rules for different social channels. Luckily, there are tools available to find ones that align with your brand, aren’t oversaturated, and will yield the best results.

It’s also a great idea to create your own shop-specific hashtag. This encourages your customers to post photos with your products using that tag.

Align your posts with a trending topic

When you post about what people want to read about, both on your social media and on your shop’s blog, you’ll naturally attract potential clients. If you properly utilize SEO in your posts, it’s easier for people to find you.

If you need help in this area, SMR Digital is an organic search agency providing link outreach, SEO, PPC and social media marketing services.

Invest in an infographic

Infographics are a quick and visually-appealing way to help your customers make informed decisions, or educate them about your brand.

Here are some templates to give you a few ideas.

Make your Instagram shoppable

There used to be a big hurdle driving traffic from Instagram. Now, for business pages, it couldn’t be easier!

The same way you’d tag any other account, you can now create product tags. These shoppable posts allow users to tap and see prices, then click through to purchase. They fit in seamlessly and don’t come across as spammy.

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