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Building Your Brand On A Budget

When you are launching a business, you want to launch it as cheaply as possible. You already have a lot to spend out, and when it comes to your branding, you need to think of ways to have it slick and powerful – without a massive spend, or instead of spending just in the right places.

Photo by Pedro Ribeiro on Unsplash

Let’s talk… 

Use What You Have

There is a big temptation when you are starting a business to buy new things to use. Of course, you want new notebooks, branded pens, and glow in the dark ink… things that you feel will put the fire under you and will give you the big juice on the branding and your business. But, resist temptation. Hold back. 

Use what you have at your disposal right now. If you have a mobile phone, you can take photos and make videos. If you have access to the internet, you can create logos and color palettes. Heck, you can even build a virtual team this way too. A limited budget forces you to get creative to go with it. 

Templates Make The World Go Around

So use them! For sure, you want to be a unique and individual company, and you can’t do that with a template… or can you? Wix, Squarespace, Canva, PicMonkey, and https://www.templafy.com/ have some of the most customizable templates on the market. Meaning that you have simple and practical tools and can create a website, social media posts, and all of your business documents in minutes. Small spend, big perks. 

If you are, however, blessed with excellent technical skills, coding, or the affinity for graphic design, then consider this a way to speed up your own process and something that can be tweaked and molded to exactly what you need. 

Exclusive

If people don’t think they can get something, it becomes something they NEED. FOMO will almost always work in your favor. If you can create a sense of need or even one of curiosity, you are going to do better than 99% of other start-ups. 

The option for early adoption, critical access, a waiting list – all entices people. Not showing all of your cards straight away can be a big deal. 

Collaboration

Who you do business with, will dictate who does business with you. For example, if you are a make-up brand, and you are currently working with companies that test on animals – you’re going to feel the force of losing credibility pretty quickly. 

And, will miss out on being endorsed by millions. However, partner with the right animal charity for the right reasons – and you’ll cement your position in the area you really want to be in. 

When you collaborate, you can maximize your brand awareness and your research pretty quickly. Look for a person or a company that has the same ethos and vision as you to maximize the chances of working well together. 

When you don’t have a big budget, that can actually be a more powerful motivator than being able to pay for everything to be done. So use it. 

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