How to grow your online shop: 7 social media marketing strategies

Growth is something every online shop owner worries about. With so many social media marketing strategies out there, it can be difficult to know what tactics are most effective.

To help you along your ecommerce journey, we’re going over seven strategies you can easily implement to grow your online shop.

Post compelling content frequently

If you want to grow your brand on social media, consistently posting great content is non-negotiable. Users react more favorably to businesses they regularly see in their feeds, leading to more engagement and trust.

However, you don’t need to go overboard and start spamming your followers. Simply create a schedule that works for you and commit to it.

Automate word-of-mouth with social reviews

Reviews are this century’s word-of-mouth.

Having product review apps on your shop’s site creates trust and leads to more sales. When your customers are happy, they’ll want to convince others to buy from you too, so let them share the love!

Make it easy to share your products

Add social share buttons to your site, particularly for Pinterest. If a customer likes your item but can’t buy it right away, they can pin it for later.

Even better, someone else might see that pin they’ve saved of your awesome product and click onto your website. Your potential customers are doing some of the marketing for you!

Be active on the right #hashtags

Hashtags can be a little complicated, because there’s different rules for different social channels. Luckily, there are tools available to find ones that align with your brand, aren’t oversaturated, and will yield the best results.

It’s also a great idea to create your own shop-specific hashtag. This encourages your customers to post photos with your products using that tag.

Align your posts with a trending topic

When you post about what people want to read about, both on your social media and on your shop’s blog, you’ll naturally attract potential clients. If you properly utilize SEO in your posts, it’s easier for people to find you.

If you need help in this area, SMR Digital is an organic search agency providing link outreach, SEO, PPC and social media marketing services.

Invest in an infographic

Infographics are a quick and visually-appealing way to help your customers make informed decisions, or educate them about your brand.

Here are some templates to give you a few ideas.

Make your Instagram shoppable

There used to be a big hurdle driving traffic from Instagram. Now, for business pages, it couldn’t be easier!

The same way you’d tag any other account, you can now create product tags. These shoppable posts allow users to tap and see prices, then click through to purchase. They fit in seamlessly and don’t come across as spammy.


Getting the Price Right: 7 Smart Tips You Need to Know When it Comes to Selling Jewelry Online

The demand for jewelry is growing because of the need to showcase each person’s personal style. The different materials jewellery is being made out of is expanding as well. Online consumers can find everything from antique jewellery to resin pendants and individual pieces made by an artist from scratch.

You have the jewelry readily available and now it’s time to list it for sale. A bold title can peak interest, and an enchanting description keeps attention. The final selling point is the price. It can be difficult to know exactly what the piece of jewelry is worth. Here are the aspects of your jewelry to consider when pricing for online sale.

Getting the Price Right: 7 Smart Tips You Need to Know When it Comes to Selling Jewelry Online - online jewellery shop image


Sometimes the value of a piece of jewelry is made apparent by the type of material it is made out of. If it is a diamond ring, you can simply find out the quality of the diamond and begin pricing from there. It is the same case for pricing between silver and gold, the prices of these valuable metals vary from time to time. It is also important to know whether a piece is solid or only plated in such metals.

There are times when the material is not completely reflected in the cost. Some cheap materials can be applied in difficult methods, which makes them valuable in that sense.

2. Cost of Labor

Always consider how much it is costing you to either hire someone to produce it or if you are making it yourself. Add this to the cost of the materials used to see exactly what each piece of jewelry is running out of pocket.

If you are making the jewelry to sell online, you must allow yourself a wage from producing the product. If sales do increase you can find a way to reach better margins and afford to pay an additional employee.

3. Replacing Products

Keep in mind your plan for when packages go missing or if jewelry breaks on its journey to your customer. If it is a one of a kind piece or especially valuable it could be impossible to reproduce. These costs need covered and adding a small amount of ‘insurance’ to the product cost can make it less financially devastating when you have to replace sales. Insurance is an unfortunate extra cost if nothing happens, but it can be a lifesaver if you need it.

4. Think About Shipping

The cost of shipping may scare some customers away. With the many online free-shipping promotions, people are more likely to choose an item which can be sent at no additional cost. A way to not lose money and offer free-shipping is to absorb that cost in the item price.

Most online vendors allow your customers to choose their own shipping and pay more if they want. Often for these, you won’t have to pay more than typical postage.

5. Is It Vintage?

If you are re-selling jewelry, it is important to look into the date the item was made to see if you can label it as ‘vintage.’ There are standards to when something counts as vintage, or antique, and if you do this appropriately it will draw in customers interested in the unique pieces of history. Knowing the history of your piece and being able to verify it can add a great value to collectors. One of a kind or rare pieces will always become more popular for those searching for something special.

6. Compare To Similar Jewelry

Research jewelry that is similar to yours, in materials and use, and understand what the market is already like before jumping into it. If you are reselling, multiple rings of the same style exist, so you might be able to find the exact ring and the price a different seller has set.

If your handcrafted jewelry truly is unique it can be hard to find a comparison. Just attempt to price on materials and if there is any demand for your ring that can be incorporated into the price.

7. Make A Profit

Do not simply sell for the cost of materials and labor, or what you have priory purchased the piece for. Add an amount for the profit, which every business intend to make. If it’s not something you purchased or made and just something you own, focus on what it has cost you over time in order to make a net profit. These costs might come from appraisals, listing and mailing fees, or repairs.

Why Sell Jewelry Online

Pawn shops and jewelers alike may give low prices for the jewelry because their goal is to resell it for a higher price or just use the materials to do so. Jewelry shops may be useful to have things appraised but often the price is still lowballed. By skipping the shop and selling strait to a consumer that extra profit can go to you.

Online stores also give you a much wider customer base than a local market. This can be vital when it comes to beautiful individual pieces that may be harder to find an adventurous buyer for. There are even internet sites like this company that can help you know exactly what a diamond is worth.